Personal Branding, CVs & Professional Presence

Course Code: CR02

Program: Career Readiness Program

Course Overview: Professional opportunities are influenced not only by qualifications but also by how clearly and confidently students communicate their strengths, values, experience, and potential. CVs, communication, professional conduct, online presence, and interactions with others all contribute to credibility.

This course develops authentic personal branding, professional identity, CVs and résumés, cover letters, LinkedIn and digital profiles, networking, self-presentation, professional communication, and responsible management of online reputation.

Learning Outcomes

• Explain personal-branding and professional-identity principles
• Create effective CVs, résumés, and cover letters
• Build professional digital profiles and manage online reputation responsibly
• Strengthen networking, communication, first-impression, and self-presentation skills
• Develop a confident, credible, and future-ready professional presence

Target Audience: University students preparing CVs, professional profiles, networking conversations, internships, graduate applications, or early-career opportunities.

Learning Experience: Students engage through video overviews, audio deep dives, study guides, practical examples, reflection prompts, workbook activities, applied tasks, knowledge checks, and end-of-module quizzes. Activities support authentic professional-identity development, CV and profile creation, networking, self-presentation, professional communication, and responsible reputation management.

Course Structure: 5 modules / 20 lessons.

Special Feature: Every module concludes with a Putting It All Together audio deep dive that connects the key lessons and supports reflection and practical application.

Pathway Focus: Clarify your value. Strengthen your professional presence. Build credible opportunities.